Where does it hurt? What are your values?

Eric Hoffer in his book, The True Believer, provides a frame of reference to understand how mass movements form and what contributes to the development of a true believer. Usually true believers are driven to their beliefs and values by fear. The question that Ruby Sales says we should ask if we want to understand people is "where does it  hurt?"

If we are to understand where people hurt we need to understand their values.

Editor’s note:

One of the first skills in spiritual intelligence is to understand what makes you tick? Where do your beliefs, opinions, values and practices come from?