The cultural move from "character" to "personality" in choosing leaders is a regression in the models of Integral and Spiral Dynamics. If an observer agrees with this assessment, this regression raises a couple of questions: Why the regression? Is this movement permanent or temporary?
I'll try to answer the second question first. The regression is temporary because choosing leaders based on personality while entertaining and momentarily comforting is short lived because personality does not indicate competence and the ability to facilitate the promised outcomes. And so disenchantment and disillusionment sets in and the follower is looking for new leadership. The question now is how the "personality figure" will hold onto power and that is usually through coercion and violence.
The second question of why followers choose a leader based on personality is multidimensional but the primary reason is the promise to mitigate or eliminate whatever the follower fears. The strong person, the warrior type, is often perceived as glamorous and godlike and an alter ego who promises to be their champion. The follower wants very much to be like the warrior/leader and begins to emulate their behavior. At this point, the biggest fear motivating the follower is rejection by the idealized leader and being exiled from the leader and the leader’s group of followers. The stigma of this shunning brings psychological, social, and sometimes physical death. "Hang Mike Pence." "Oh, Nancy, where are you Nancy?"
At some point, followers begin to realize that survival depends on cooperative activity and trust, and cooperation and trust is based on justice, fairness, and that "personality" is narcissistic and not fair and can't be trusted and so followers start looking for a better way which leads to the creation of rules and laws than are fairly and objectively enforced and character once again becomes important and valued.
In our current cultural zeitgeist it is only a matter of time when the cult of personality will implode and people will again want to move to "character" and justice, and the rule of law and character, not personality. How long will this take? Depends how long it takes for the cult of personality to hit bottom. Those of us with experience in the addiction field know that people usually are not willing to make a change effort until they hit bottom, and their situation becomes dire in one way or another. A good counselor knows that sometimes we can raise the bottom and don't just have to sit around and let the predictable situation run its course.
Culturally how do we help raise the bottom when the society has regressed to a cult of personality? Any ideas? People who work at the macro level in community psychology might know. I have many ideas. The first and most important is for the change agent not to be an enabler and not to engage in co-dependent behaviors. What does that look like? What other things can be done?